With the deadline of his hasty promise looming, Harry stocks the store for the ultimate sale. As other businesses accuse him of playing unfairly, the public and the shareholders are worked into a frenzy, and Harry must prepare for the worst.

Meanwhile, Princess Marie is reunited with her past, and finds a way to repay the Selfridges for their generosity. Lord Loxley is pushed over the edge by an overseas announcement, and is keen to let his frustration out on Harry.